The research paper considers the management of mass social behavior
Mass behavior is usually called the behavior of people that is characteristic only of mass society and has such features as disorganization, lack of structure, and lack of coordination. In addition, an important feature of mass behavior should be considered an individual choice of behavior lines. If the behavior of the crowd is defined as unstable, episodic and manifests itself only in a social group, then mass behavior manifests itself and is realized as the sum of individual individual actions. Each of us is limited by the possibilities of our vision of the situation and participation in events. Basically, the sociologist uses data obtained from people who are in a quiet environment, free from the influence of social groups.
A typical example of social behavior is, say, adaptation, adaptation to the surrounding social environment by following the customs, rules and norms accepted in this environment. Adaptive behavior is a "closed" system of attitude to reality, the limits of which are limited to a given social or natural environment and a given " set of possible actions in this environment, certain life stereotypes and programs.
Social management is the management of all and any social processes. Mass social behavior is one of these processes. It is natural, i.e. it is subject to the action of certain social laws and regularities, and, consequently, it is controlled. The essence of mass social behavior is that mass social behavior is a way of life and actions of a large number of people that has a significant impact on the social stability of society.
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