Course work|Theory and practice of mass communication

Course Model of ideal communication in mass communications

Authorship: Infostore

Year: 2013 | Pages: 24

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Introduction
1. Theoretical aspect of the study of ideal communication in mass communications
1.1. Specifics of communication in the context of mass communication
1.2. Mass communication as a form of mediated communication
2. Analysis of the model of ideal communication in mass communications
2.1. Mass communication as a communication process
2.2. The sides of ideal communication in mass communications
Conclusion
References
In the twenty-first century, mass media, especially electronic QMS, have become a powerful power mechanism, an effective ideological conveyor and articulator of social attitudes. Institutions of the family and small communities, interpersonal contacts gradually lost their influence on individuals, giving special relevance to the phenomenon of mass communication. The impact of mass communication on the audience has become one of the key links in the media theory of the twentieth century. The study of the modern media space in the context of the systemic impact of mass communication on society has brought to life in English-speaking countries a special multidisciplinary branch of communication theory - "media effects" (the influence of mass communication). In the beginning, the research paradigm of media effects that emerged in the United States used mainly empirical methodology, but later, mainly under the influence of the European tradition, the influence of MC was considered in a broader context. Mass communication as a phenomenon with a socio-cultural load is somehow recognized by researchers as the most important tool for forming the opinion, views and values of recipients. Without a systematic interdisciplinary analysis of the transmission mechanisms, it is impossible to understand the essence of specific MC. At the same time, the question of the model of ideal communication in mass communication is of particular interest.
At the beginning of the XXI century, communication has firmly taken a key position in the research of these sciences. Mass communication goes beyond the media sector, which makes it necessary to analyze the discursive mode and various characteristics of the audience on the basis of interdisciplinarity.
The purpose of this work is to study the model of ideal communication in mass communication.
Tasks:
1. To study the specifics of communication in the context of mass communication.
2. Analyze the model of ideal communication in mass communications.
1. Andreeva G. M. Social psychology: Textbook for higher educational institutions / G. M. Andreeva. - 5th ed., ispr. and additional. - M.: Aspect Press, 2007. - 363 p.
2. Berezin V. M. Theory of mass communication. - Moscow: RUDN, 2003. - 214 p.
3. Bogomolova N. N. Social psychology of mass communication. - M.: Aspect Press. 2008. - 191 p.
4. Olshansky D. V. Psychology of the masses. - St. Petersburg: Piter, 2002. - 368 p.
5. Psychology of mass communication: communicator, audience, message, channels, effects and effectiveness: a textbook / compiled by V. P. Vasilyeva; edited by K. V. Kiuru, Candidate of Philology. - Chelyabinsk: SUSU Publishing House, 2007. - 265 p.
6. Saenko Yu. V. Psychology of mass communication management. Taganrog: tiue Publishing House, 2008. - 150 p.
7. Kharitonov M. V. Psychology of modern mass communications: Monograph. - St. Petersburg: spbaue Publishing House, 2010. - 28 p.
8. Harris R. Psychology of mass communications. - 4th international edition-Moscow: OLMA-PRESS, 2002. - 198 p.
9. Sherkovin Yu. A. Psychological problems of mass information processes. 1973. – 196 p.

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