Course work|Theory and practice of mass communication

Course Comparative-historical analysis of the main types of communication

Authorship: Infostore

Year: 2014 | Pages: 39

Price: 20
Buy
Introduction
1. Basic research and definition of the main types of communication
1.1 Semiotic approach to the classification of types of communication
1.2 Features of verbal and visual communication
1.3 Characteristics of audiovisual communication from the syncretism of music and technical primitive creativity
2. Historical analysis of the semiotic approach to communication research
2.1 Semiological approaches to the study of communication
2.2 The emergence of the new in the light of semiotics
3. Modern research of the main types of communications
3.1 Significance of works by V. V. Ivanov, V. N. Toporov, Yu. M. Lotman on semiotics of communications
3.2 Information saturation of the text as a result of external signals and experiences of the recipient
Conclusion
References
The relevance of the study due to the fact that the rapid development of information and communication technology in the late XX – early XXI centuries, the realities of the emerging Russian information society on the urgency of involve the search of new methods for transmission of sociocultural experience and put before the scientists and the scientific community the task of an adequate explanation of the processes, their possible prognosis through comparative historical analysis of major types of communication.
The factor of globalization, the intensity of the impact of mass communication have changed the communicative behavior of the audience, which is extremely relevant to the problem of the development of subjectivity in the life of modern society.
The possibility of its progressive development, as the practice of recent years shows, depends not only on the pace of introduction of market relations, highly efficient technologies, and management mechanisms into the economy of a particular country, but also on the extent to which the fundamental interests of all social groups are taken into account, and how successfully and positively social contradictions are resolved on this basis. In this regard, the problem of the influence of the main types of communication on the formation and development of society is extremely relevant.
The degree of scientific development of the problem. The problem of organizing the practical activities of mass communication media has always been relevant for domestic and foreign science. It is also widely covered in the sociological literature. However, the most studied part of this problem is the historical experience of the development of types of communication. Many scholars turn to him: some in special works on history, others-drawing historical parallels, as very convincing.
The focus of the works on specific historical periods is quite justified: it is during the periods of reforms, revolutionary, socio-economic and political transformations that the role and influence of mass communication media in society increases.
Increased interest of Russian researchers to the study theoretical and methodological preconditions of formation of the main types of communication and opportunities cultural, socio-economic and political transformation through information technology refers to the period of the late 80's-early 90-ies. However, according to the author, most works of that period contain a large element of futuristic speculation, which is understandable, as it was about the process, has barely begun.
The concept of a "post-industrial" and "information" society was developed in the works of D. Bell, 3. Brzezinski, J. Galbraith, W. Dysard, M. Castells. In Russian science, the problems of the formation of the information society and the possibilities of new information and communication technologies are analyzed in the works of such scientists as: Basova N. A., Zagidullina M. V., Bolotova A. K., Zhukov Yu. M., Petrovskaya L. A., Vasilik M. A., Gavra D. P. , Gnatyuk O. L., Goikhman O. Ya., Nadeina T. M., Gulevich O. A., Konovalenko M. Yu., Konovalenko V. A., Kuznetsov N. A., Levina S. A., Miroshnichenko I. V., Nazarchuk A.V., Sharkov F. I., Yakovlev I. P.
The object of the study is the types of communication.
The subject of the study is the state and trends of changes in the main types of communication.
The purpose of the course work is to determine the degree and nature of the influence of the main types of communication on the formation of a new information culture.
To achieve this goal, the following tasks are set:
1. To study the semiotic approach to the classification of types of communication;
2. Identify the features of verbal and visual communication;
3. To characterize the development of audiovisual communication from the syncretism of music and technical primitive creativity;
4. Consider semiological approaches to the study of types of communication;
5. To study the development of the emergence of the new in the light of semiotics;
6. Evaluate the value of the works of V. V. Ivanov, V. N. Toporov, Yu. M. Lotman on the semiotics of communications;
7. Analyze the information saturation of the text as a result of external signals and experiences of the recipient.
The theoretical and methodological basis of the dissertation consists of the main paradigms, ideas and concepts of the classics of sociological and philosophical thought, the works of modern Russian sociologists, philosophers, political scientists, psychologists, devoted to the problems of mass communication.
The methodological basis of the course work is based on the principles of sociological analysis, as well as systematic, comparative-historical and cultural approaches. With the help of a comparative-historical approach, changes in the main types of communication are identified, development trends are determined.
The course work consists of an introduction, the main part, conclusion, and a list of references.
1. Basova N. A., Zagidullina M. V. Fundamentals of the theory of communication: a textbook. - Chelyabinsk: Chelyabinsk State University, 2008. - 358 p.
2. Bolotova A. K., Zhukov Yu. M., Petrovskaya L. A. Social communications: a textbook. - M.: Gardariki, 2008. - 279 p.
3. Vasilik M. A. Science of communication or theory of communication? To the problem of theoretical identification / M. A. Vasilik // Actual problems of the theory of communication: collection of scientific works. - St. Petersburg, 2004. p. 4-11.
4. Gavra D. P. Fundamentals of the theory of communication. - 1st ed. - St. Petersburg: Piter, 2011. - 288 p.
5. Gnatyuk O. L. Fundamentals of the theory of communication: textbook: for students of higher educational institutions studying in the areas of pedagogical education / Russian State Pedagogical University. Herzen State University. - St. Petersburg: Book House, 2008. - 542 p.
6. Goikhman O. Ya., Nadeina T. M. Speech communication: Textbook. - 2nd ed., reprint. Moscow: INFRA-M, 2007. - 316 p.
7. Gulevich O. A. Psychology of communication: textbook. - M.: NOU VPO Moscow Psychological and Social Institute, 2008. - 384 p.
8. Konovalenko M. Yu., Konovalenko V. A. Theory of communication: textbook for bachelors. - Moscow: Yurayt Publishing House, 2012. - 415 p.
9. Kuznetsov N. A. Information interaction as an object of scientific research / N. A. Kuznetsov, N. L. Muskhelishvili, Yu. A. Schreider / / Questions of philosophy. - 1999. - No. 1. - pp. 77-87.
10. Levina S. A. Fundamentals of the theory of communication: textbook / St. Petersburg: spbgieu, 2010. - 352 p.
11. Miroshnichenko I. V. Semiotics: the abstract of lectures. - Moscow: A-Prior, 2007. - 274 p.
12. Nazarchuk A.V. The theory of communication in modern philosophy. - Moscow: Progress-Tradition, 2009. - 320 p.
13. Fundamentals of the theory of communication: a textbook for students of higher educational institutions / M. A. Vasilik, M. S. Vershinin, V. A. Pavlov, etc.; ed. - Moscow: Gardariki, 2005. - 614 p.
14. Fundamentals of the theory of communication: Textbook / edited by prof. M. A. Vasilika. - M.: Gardariki, 2007. - 618 p.
15. Sharkov F. I. Kommunikologiya: osnovy teorii kommunikatsii: Uchebnik. - M.: Publishing and Trading Corporation " Dashkov & Co.", 2010. - 592 p.
16. Yakovlev I. P. Keys to communication. Fundamentals of communication theory. – SPb.: "Avalon," "the Alphabet-classics", 2011. – 240 p.

Similar works

Course work Theory and practice of mass communication
2015 year 32 p.
Coursework Media concerns and Power: forms of interaction and methods of managing public consciousness
Infostore
33 View
Course work Theory and practice of mass communication
2017 year 30 p.
Course Image of the enemy in the media
Infostore
20 View
Course work Theory and practice of mass communication
2013 year 24 p.
Course Model of ideal communication in mass communications
Infostore
17 View
Course work Theory and practice of mass communication
2012 year 33 p.
Coursework mass media Research: current trends
Infostore
20 View
Course work Theory and practice of mass communication
2011 year 37 p.
Course features of the functioning of rumors in high-quality and mass publications
Infostore
20 View